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Thomas by Rosenthal

Thomas the Trend Factory

The "Thomas – The Trend Factory" brand has been a byword for contemporary, youthful, uncomplicated design for 100 years. Thomas catches the spirit of the age, translating the latest trends in food, furnishing and fashion into innovative product concepts for tablescaping and domestic ambience. Thomas appeals to a young, ambitions customer group, always receptive to things new. With the slogan "The Trend Factory", Thomas underlines its claim to provide joie de vivre and progressivity along with its products and thus reflect its target group’s attitude to life.

Historical development

"Porzellanfabrik Thomas & Ens" was founded in 1904 by Fritz Thomas, in Marktredwitz, Upper Franconia. Only five years later, the porcelain factory, by then called "F. Thomas, Marktredwitz", was acquired by Rosenthal. In 1960, porcelain production ceased at the Marktredwitz Thomas factory for space reasons. The new factory, "Thomas am Kulm", in Speichersdorf, Upper Franconia, came on stream. Italian architect Marcello Morandini added geometrical patterns to the facade of this low building in 1984.

Today, the Thomas range is produced at the Thomas am Kulm site in Speichersdorf as well as at the Rosenthal am Rothbühl site in Selb.

Since the fifties, Thomas has been consistently developed as a brand for young, design-oriented and uncomplicated tableware. In 1965 the "ABC" glass and service collection was created by Hans Theo Baumann, winning several prizes. Scandinavian design, in particular, shaped the Thomas range up until the eighties. The "Scandic" design, by Hertha Bengtson, won the Faenza Gold Medal, for instance. At the end of the eighties, Thomas then pursued new design directions, particularly those emanating from London. The first "Cook Shops" replaced the elegantly laid table. At that time, the "Trend" service from design duo Queensberry/Hunt became one of the major sellers. Thomas was very quick to take up the "from oven to table" concept that is widespread today; all tableware being flame-retardant, heat-resistant, dishwasher-proof and microwave-proof. Since the nineties, Thomas has been all about new, functional, simple design. The 1997 "Vario" range, by Yellow Design, stood for innovative design and a modern, lifestyle-based marketing concept. Today, with ranges such as "Coup", developed by renowned Munich designer Konstantin Grcic, Thomas is highly regarded as an innovative design-conscious brand.

Another important Thomas designer is Stefan Diez, who has now worked with Rosenthal since 2003. His creations include the "Genio" saucepans range, the "tema" cutlery range and the exciting new "Inovan" range. The Thomas brand now has more than 50 design prizes to its name.